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This is where you will find commentary on our own research and that produced by other organisations. Often we add articles aimed at raising questions about the market for products and services

Unique insight


There is certainly no shortage of commentary about our schools; however, which of this information really impacts on your business? Our insights are uniquely geared towards better understanding what, when and how schools make purchases of your products and services.



Our articles are aimed at starting a conversation with your business about how to most effectively and accurately gather information from schools, teachers and parents.



Data is just data until analysis is generated. Over 25 years researching schools in support of supplier business development ensures you receive robust analysis of the data you generate internally, or that we gather on your behalf.

Latest articles

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We have been working on a series of free market reports for the sector and these are provided below. (click on the icons to download each report)





The first report considers the view of the need to close educational establishments before the announcement was made. How would they cope with home learning and which resources were they planning to use? And what would it do to spending on resources?






The second report quickly followed as the announcement of school closures was formally made. Most importantly at the time was what would happen to statutory examinations assessments and how this would impact students. We also continued to follow up on spending expectations and take the first view on how teachers were coping in the first few weeks. 

The third report was conducted at the end of April and discussed when schools would likely re-open and what the impact would be on spending across each likely set of dates. Not only did we look at the impact on spending in Q2 (Apr/May/Jun), but also across Q3, Q4 and the calendar year as a whole.





This report covers the experiences GCSE and A level students have had in learning from home. There are significant differences in learning activities between final and first year students at each level and these are investigated.


Launched on 12 June, this report highlights the views of SLTs as they consider the impact of student outcomes from closure and on retaining staff during this difficult period. In addition, budgets will need re-working, including resource spending.

Our latest report from 4 August reviewed recent spending on ICT and non-ICT resources in maintained schools in England and identifies the differences in growth rates between the two resource categories.

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